Photo by Fellowship of the Rich
ArtPrize has brought out and brought together a community to enjoy the talents of artists from as far away as New York and as close as the city of Grand Rapids itself, and taught all of us to laugh, think and embrace art in all shapes and sizes. Instead of the winners of this event being chosen by those trained in art, it was those that appreciate art that were able to vote and determine who won the first place prize of $250,000. Embracing social media, the organizers of this walk around town event used the power of texting to allow viewers to give a “thumbs up” or “thumbs down” to vote for each exhibit. The top 10 “thumbs up” recipients were in the running
for the top money prizes.
ArtPrize itself was a great way to see various art forms as well as to experience venues in Grand Rapids that I had never stepped foot in, until this event. Many kudos go to the organizers as well as the coffee shops and restaurants who often ran out of food feeding the happy crowds that poured into their establishments.
So where am I going with this flowing review of this event and how can it help you build your business?
On the day I attended Art Prize, my goal was to experience the chosen top 10. I accomplished that…in 3 hours. I was more than thrilled to meet a few of the artists themselves as they were answering questions and milling with those that were curious of or admirers of their work.
Is it a coincidence that the three artists whom I met also happened to be the top prize earners for the event? I don’t think so. The Open Water no.24 by Ran Ortner , “Imagine That” by Tracy Van Duinen, and Portraits by Eric Daigh were all spectacular in their own way. Hearing about the inspiration behind the art as well as how it was created, the time it took to create, and the challenges along the way from the mouth of the artist gave the art life!
This is my point - Your
product is just a product until you breathe life into it with YOUR story. Would I have voted for any of these artists,
and their work had I not met them? No. It
was the handshake, the smiles, the STORY, that helped me to see beyond the art to the life within.
Your story can give life to the product you offer and hope, laughter, inspiration and fun to your “audience”, your customers and life to your business.
Be available, be transparent, and share your passion, inspiration, challenges and story to create the business of your dreams. How does $250,000 sound to you?